Vanessa Fox

Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing, user experience, and web development at ninebyblue.com. She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. She was named one of Seattle’s 2008 top 25 innovators and entrepreneurs. Vanessa's book, Marketing in the Age of Google provides strategic insight on incorporating organic search into business and product development. You can find her on Twitter at twitter.com/vanessafox.

Government transparency: Using search data to connect with your audience

Government transparency: Using search data to connect with your audience

When Americans want to know about health care reform, they don't go to opencongress.org and search for "H.R.3200" or H.R.4872". They go to Google and type in "health care reform". One key to making sure that the information you are working so hard to surface makes its way to the citizens who are looking for it? Use free search data to find out the language people are using to refer to that information. At Transparency Camp, I demonstrated a number of these tools.

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