When Americans want to know about health care reform, they don't go to opencongress.org and search for "H.R.3200" or H.R.4872". They go to Google and type in "health care reform". One key to making sure that the information you are working so hard to surface makes its way to the citizens who are looking for it? Use free search data to find out the language people are using to refer to that information. At Transparency Camp, I demonstrated a number of these tools.