Visualization of the Week: Profits vs Super Bowl ad expense

The team at Quartz compares 3.5 hours of advertiser profits to the nearly $4 million Super Bowl ad price tag. Were the ads worth it?

Commercials have long been a highlight of the Super Bowl (if you missed any, the Verge grabbed the Hulu compilation), but how much do the advertising companies profit from the notoriously expensive ad spots?

Ritchie King at Quartz pulled together a chart to provide context. King reports that ads this year sold for an average of $3.7 to $3.8 million, but as King explains and the chart shows, that dollar figure is a mere “pittance” for the advertising companies. “In fact,” King notes, “some of them make almost as much in profits in an average 3.5 hours — roughly the time it takes to air the Super Bowl itself.”

Read more…

Comment |