ENTRIES TAGGED "real-time big data"
HBase has made inroads in companies across many industries and countries
With HBaseCon right around the corner, I wanted to take stock of one of the more popular1 components in the Hadoop ecosystem. Over the last few years, many more companies have come to rely on HBase to run key products and services. The conference will showcase a wide variety of such examples, and highlight some of the new features that HBase developers have added over the past year. In the meantime here are some things2 you may not have known about HBase:
Many companies have had HBase in production for 3+ years: Large technology companies including Trend Micro, EBay, Yahoo! and Facebook, and analytics companies RocketFuel and Flurry depend on HBase for many mission-critical services.
There are many use cases beyond advertising: Examples include communications (Facebook messages, Xiaomi), security (Trend Micro), measurement (Nielsen), enterprise collaboration (Jive Software), digital media (OCLC), DNA matching (Ancestry.com), and machine data analysis (Box.com). In particular Nielsen uses HBase to track media consumption patterns and trends, mobile handset company Xiaomi uses Hbase for messaging and other consumer mobile services, and OCLC runs the world’s largest online database of library resources on HBase.
Flurry has the largest contiguous HBase cluster: Mobile analytics company Flurry has an HBase cluster with 1,200 nodes (replicating into another 1,200 node cluster). Flurry is planning to significantly expand their large HBase cluster in the near future.
A general purpose stream processing framework from the team behind Kafka and new techniques for computing approximate quantiles
Largely unknown outside data engineering circles, Apache Kafka is one of the more popular open source, distributed computing projects. Many data engineers I speak with either already use it or are planning to do so. It is a distributed message broker used to store1 and send data streams. Kafka was developed by Linkedin were it remains a vital component of their Big Data ecosystem: many critical online and offline data flows rely on feeds supplied by Kafka servers.
Apache Samza: a distributed stream processing framework
Behind Kafka’s success as an open source project is a team of savvy engineers who have spent2 the last three years making it a rock solid system. The developers behind Kafka realized early on that it was best to place the bulk of data processing (i.e., stream processing) in another system. Armed with specific use cases, work on Samza proceeded in earnest about a year ago. So while they examined existing streaming frameworks (such as Storm, S4, Spark Streaming), Linkedin engineers wanted a system that better fit their needs3 and requirements:
As data sizes continue to grow, interactive query systems may start adopting the sampling approach central to BlinkDB
Interactive query analysis for (Hadoop scale data) has recently attracted the attention of many companies and open source developers – some examples include Cloudera’s Impala, Shark, Pivotal’s HAWQ, Hadapt, CitusDB, Phoenix, Sqrrl, Redshift, and BigQuery. These solutions use distributed computing, and a combination of other techniques including data co-partitioning, caching (into main memory), runtime code generation, and columnar storage.
One approach that hasn’t been exploited as much is sampling. By this I mean employing samples to generate approximate answers, and speed up execution. Database researchers have written papers on approximate answers, but few working (downloadable) systems are actually built on this approach.
Approximate query engine from U.C. Berkeley’s Amplab
An interesting, open source database released yesterday0 uses sampling to scale to big data. BlinkDB is a massively-parallel, approximate query system from UC Berkeley’s Amplab. It uses a series of data samples to generate approximate answers. Users compose queries by specifying either error bounds or time constraints, BlinkDB uses sufficiently large random samples to produce answers. Because random samples are stored in memory1, BlinkDB is able to provide interactive response times:
Volume, variety, velocity, and a rare peek inside sponsored search advertising at Google
The $35B merger of Omnicom and Publicis put the convergence of Big Data and Advertising1 in the front pages of business publications. Adtech2 companies have long been at the forefront of many data technologies, strategies, and techniques. By now it’s well-known that many impressive large scale, realtime analytics systems in production, support3 advertising. A lot of effort has gone towards accurately predicting and measuring click-through rates, so at least for online advertising, data scientists and data engineers have gone a long way towards addressing4 the famous “but we don’t know which half” line.
The industry has its share of problems: privacy & creepiness come to mind, and like other technology sectors adtech has its share of “interesting” patent filings (see for example here, here, here). With so many companies dependent on online advertising, some have lamented the industry’s hold5 on data scientists. But online advertising does offer data scientists and data engineers lots of interesting technical problems to work on, many of which involve the deployment (and creation) of open source tools for massive amounts of data.
Hadoop moves from batch to near realtime: next up, placing streaming data in context
Simple example of a near realtime app built with Hadoop and HBase
Over the past year Hadoop emerged from its batch processing roots and began to take on interactive and near realtime applications. There are numerous examples that fall under these categories, but one that caught my eye recently is a system jointly developed by China Mobile Guangdong (CMG) and Intel1. It’s an online system that lets CMG’s over 100 million subscribers2 access and pay their bills, and examine their CDR’s (call detail records) in near realtime.
A service for providing detailed billing information is an important customer touch point. Repeated/extended downtimes and data errors could seriously tarnish CMG’s image. CMG needed a system that could scale to their current (and future) data volumes, while providing the low-latency responses consumers have come to expect from online services. Scalability, price and open source3 were important criteria in persuading the company to choose a Hadoop-based solution over4 MPP data warehouses.
In the system it co-developed with Intel, CMG stores detailed subscriber billing records in HBase. This amounts to roughly 30 TB/month, but since the service lets users browse up to six months of billing data it provides near realtime query results on much larger amounts of data. There are other near realtime applications built from Hadoop components (notably the continuous compute system at Yahoo!), that handle much larger data sets. But what I like about the CMG example is that it’s an application that most people understand right away (a detailed billing lookup system), and it illustrates that the Hadoop ecosystem has grown beyond batch processing.
Besides powering their online billing lookup service, CMG uses its Hadoop platform for analytics. Data from multiple sources (including phone device preferences, usage patterns, and cell tower performance) are used to compute customer segments and targeted promotions. Over time, Hadoop’s ability to handle large amounts of unstructured data opens up other data sources that can potentially improve CMG’s current analytic models.
Contextualize: Streaming and Perpetual Analytics
This leads me to something “realtime” systems are beginning to do: placing streaming data in context. Streaming analytics operates over fixed time windows and is used to identify “top k” trending items, heavy-hitters, and distinct items. Perpetual analytics takes what you’re observing now and places it in the context of what you already know. As much as companies appreciate metrics produced by streaming engines, they also want to understand how “realtime observations” affect their existing knowledge base.
Spark, Storm, HBase, and YARN power large-scale, real-time models.
My favorite session at the recent Hadoop Summit was a keynote by Bruno Fernandez-Ruiz, Senior Fellow & VP Platforms at Yahoo! He gave a nice overview of their analytic and data processing stack, and shared some interesting factoids about the scale of their big data systems. Notably many of their production systems now run on MapReduce 2.0 (MRv2) or YARN – a resource manager that lets multiple frameworks share the same cluster.
Yahoo! was the first company to embrace Hadoop in a big way, and it remains a trendsetter within the Hadoop ecosystem. In the early days the company used Hadoop for large-scale batch processing (the key example being, computing their web index for search). More recently, many of its big data models require low latency alternatives to Hadoop MapReduce. In particular, Yahoo! leverages user and event data to power its targeting, personalization, and other “real-time” analytic systems. Continuous Computing is a term Yahoo! uses to refer to systems that perform computations over small batches of data (over short time windows), in between traditional batch computations that still use Hadoop MapReduce. The goal is to be able to quickly move from raw data, to information, to knowledge:
On a side note: many organizations are beginning to use cluster managers that let multiple frameworks share the same cluster. In particular I’m seeing many companies – notably Twitter – use Mesos1 (instead of YARN) to run similar services (Storm, Spark, Hadoop MapReduce, HBase) on the same cluster.
Going back to Bruno’s presentation, here are some interesting bits – current big data systems at Yahoo! by the numbers:
AWS Redshift and BitYota launch, big data's problems could shift to real time, and NYPD may be crossing a line with cellphone records.
Here are a few stories from the data space that caught my attention this week.
Amazon, BitYota launch data warehousing services
Amazon announced the beta launch of its Amazon Web Services data warehouse service Amazon Redshift this week. Paul Sawers at The Next Web reports that Amazon hopes to democratize data warehousing services, offering affordable options to make such services viable for small businesses while enticing large companies with cheaper alternatives. Depending on the service plan, customers can launch Redshift clusters scaling to more than a petabyte for less than $1,000 per terabyte per year.
So far, the service has drawn in some big players — Sawers notes that the initial private beta has more than 20 customers, including NASA/JPL, Netflix, and Flipboard.
Brian Proffitt at ReadWrite took an in-depth look at the service, noting its potential speed capabilities and the importance of its architecture. Proffitt writes that Redshift’s massively parallel processing (MPP) architecture “means that unlike Hadoop, where data just sits cheaply waiting to be batch processed, data stored in Redshift can be worked on fast — fast enough for even transactional work.”
Proffitt also notes that Redshift isn’t without its red flags, pointing out that a public cloud service not only raises issues of data security, but of the cost of data access — the bandwidth costs of transferring data back and forth. He also raises concerns that this service may play into Amazon’s typical business model of luring customers into its ecosystem bits at a time. Proffitt writes:
“If you have been keeping your data and applications local, shifting to Redshift could also mean shifting your applications to some other part of the AWS ecosystem as well, just to keep the latency times and bandwidth costs reasonable. In some ways, Redshift may be the AWS equivalent of putting the milk in the back of the grocery store.”
In related news, startup BitYota also launched a data warehousing service this week. Larry Dignan reports at ZDNet that BitYota is built on a cloud infrastructure and uses SQL technology, and that service plans will start at $1,500 per month for 500GB of data. As to competition with AWS Redshift, BitYota co-founder and CEO Dev Patel told Dignan that it’s a non-issue: “[Redshift is] not a competitor to us. Amazon is taking the traditional data warehouse and making it available. We focus on a SaaS approach where the hardware layer is abstracted away,” he said.