ENTRIES TAGGED "hidden data"
Thoughts on the hidden data that's generated about us, rather than by us.
Big data isn't limited to multi-terabyte datasets or data markets. It also includes the hidden data you carry with you all the time and the growing data on your movements, contacts and social interactions.
The data that drives products is shifting from overt to covert.
The real changes in our lives will come from products that have the richness of data without calling attention to the data.