ENTRIES TAGGED "ethics"
What to do when facing the stoic expressions that pop up during ethics discussions.
The other day I clicked on a message posted to the O’Reilly editors’ email list and the message text filled up almost the entire monitor screen. I must admit that I thought “Am I going to require another caffeine hit to read through this?”
I decided to take a chance, not take another break just then, and read the lengthy note. I didn’t need that caffeine hit after all. Apparently, neither did half a dozen other editors.
The note was about ethics.
In a previous life, I worked in the competitive intelligence field. I remember participating in a friendly confab at an industry event and then someone mentioned the word “e-t-h-i-c-s”. It was rather fascinating to see how that word elicited stoic faces. No one wanted to be the first person to say anything on that topic. Now when working at ORM, mention the word “ethics!” and folks are not shy about saying exactly what they think. Not. At. All.
During the discussion, Ethics of Big Data by Kord Davis, came up. While I was not the editor on this book, I did read it when I was in New York. It made my list of recommended books for people looking to jump into the world of big data. Why? Because I remembered the stoic poker faces from my previous life in competitive intelligence. Read more…
Here are a few stories from the data space that caught my attention this week.
Presidential candidates are mining your data
Data is playing an unprecedented role in the US presidential election this year. The two presidential campaigns have access to personal voter data “at a scale never before imagined,” reports Charles Duhigg at the New York Times. The candidate camps are using personal data in polling calls, accessing such details as “whether voters may have visited pornography Web sites, have homes in foreclosure, are more prone to drink Michelob Ultra than Corona or have gay friends or enjoy expensive vacations,” Duhigg writes. He reports that both campaigns emphasized they were committed to protecting voter privacy, but notes:
“Officials for both campaigns acknowledge that many of their consultants and vendors draw data from an array of sources — including some the campaigns themselves have not fully scrutinized.”
A Romney campaign official told Duhigg: “You don’t want your analytical efforts to be obvious because voters get creeped out. A lot of what we’re doing is behind the scenes.”
The “behind the scenes” may be enough in itself to creep people out. These sorts of situations are starting to tarnish the image of the consumer data-mining industry, and a Manhattan trade group, the Direct Marketing Association, is launching a public relations campaign — the “Data-Driven Marketing Institute” — to smooth things over before government regulators get involved. Natasha Singer reports at the New York Times:
“According to a statement, the trade group intends to promote such targeted marketing to lawmakers and the public ‘with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation’ as well as ‘tamping down unfavorable media attention.’ As part of the campaign, the group plans to finance academic research into the industry’s economic impact, said Linda A. Woolley, the acting chief executive of the Direct Marketing Association.”
One of the biggest issues, Singer notes, is that people want control over their data. Chuck Teller, founder of Catalog Choice, told Singer that in a recent survey conducted by his company, 67% of people responded that they wanted to see the data collected about them by data brokers and 78% said they wanted the ability to opt out of the sale and distribution of that data.
How businesses can confront the ethical issues tied to massive aggregation and data analysis.
"Ethics of Big Data" authors Kord Davis and Doug Patterson explore ownership, anonymization, privacy, and ways to evaluate and establish ethical data practices within an organization.
Solon Barocas on data mining's reputation and the ethics of data collection.
Solon Barocas, a doctoral student at New York University, discusses consumer perceptions of data mining and how companies and data scientists can shape data mining's reputation.