ENTRIES TAGGED "design"
Lessons from the design community for developing data-driven applications
When you hear someone say, “that is a nice infographic” or “check out this sweet dashboard,” many people infer that they are “well-designed.” Creating accessible (or for the cynical, “pretty”) content is only part of what makes good design powerful. The design process is geared toward solving specific problems. This process has been formalized in many ways (e.g., IDEO’s Human Centered Design, Marc Hassenzahl’s User Experience Design, or Braden Kowitz’s Story-Centered Design), but the basic idea is that you have to explore the breadth of the possible before you can isolate truly innovative ideas. We, at Datascope Analytics, argue that the same is true of designing effective data science tools, dashboards, engines, etc — in order to design effective dashboards, you must know what is possible.
By Dean Malmgren and Jon Wettersten
There’s a lot of hype around “Big Data” these days. Don’t believe us? None other than the venerable Harvard Business Review named “data scientist” the “Sexiest Job of the 21st Century” only 13 years into it. Seriously. Some of these accolades are deserved. It’s decidedly cheaper to store data now than it is to analyze it, which is considerably different than 10 or 20 years ago. Other aspects, however, are less deserved. In isolation, big data and data scientists don’t hold some magic formula that’s going to save the world, radically transform businesses, or eliminate poverty. The act of solving problems is decidedly different than amassing a data set the size of 200 trillion Moby Dicks or setting a team of nerds loose on the data. Problem solving not only requires a high-level conceptual understanding of the challenge, but also a deep understanding of the nuances of a challenge, how those nuances affect businesses, governments, and societies, and—don’t forget—the creativity to address these challenges.
In our experience, solving problems with data necessitates a diversity of thought and an approach that balances number crunching with thoughtful design to solve targeted problems. Ironically, we don’t believe this means that it’s important to have an army of PhDs with deep knowledge on every topic under the sun. Rather, we find it’s important to have multi-disciplinary teams of curious, thoughtful, and motivated learners with a broad range of interests who aren’t afraid to immerse themselves in a totally ambiguous topic. With this common vision, IDEO and Datascope Analytics decided to embark on an experiment and integrate our teams to collaborate on a few big data projects over the last year. We thought we’d share a few things here we’ve learned along the way.
Design compels. Math is proof. Both sides will defend their domains at Strata's next Great Debate.
At Strata Santa Clara later this month, we’re reprising what has become a tradition: Great Debates. These Oxford-style debates pit two teams against one another to argue a hot topic in the fields of big data, ubiquitous computing, and emerging interfaces.
Part of the fun is the scoring: attendees vote on whether they agree with the proposal before the debaters; and after both sides have said their piece, the audience votes again. Whoever moves the needle wins.
This year’s proposition — that design matters more than math — is sure to inspire some vigorous discussion. The argument for math is pretty strong. Math is proof. Given enough data — and today, we have plenty — we can know. “The right information in the right place just changes your life,” said Stewart Brand. Properly harnessed, the power of data analysis and modeling can fix cities, predict epidemics, and revitalize education. Abused, it can invade our lives, undermine economies, and steal elections. Surely the algorithms of big data matter!
But your life won’t change by itself. Bruce Mau defines design as “the human capacity to plan and produce desired outcomes.” Math informs; design compels. Without design, math can’t do its thing. Poorly designed experiments collect the wrong data. And if the data can’t be understood and acted upon, it may as well not have been crunched in the first place.
This is the question we’ll be putting to our debaters: Which matters more? A well-designed collection of flawed information — or an opaque, hard-to-parse, but unerringly accurate model? From mobile handsets to social policy, we need both good math and good design. Which is more critical? Read more…
An artist blends sound and design to visualize the prelude to Bach's Cello Suites.
It's rare when a visualization sounds as good as it looks, but that's the case with Alexander Chen's sonic and visual rendering of Bach's Cello Suites.
Embedded information makes animated visualizations more accessible.
An animated visualization from NASA shows how subtitles and simple narration can make complex graphics easier to understand. We need more of this.