ENTRIES TAGGED "advertising"

Big Data and Advertising: In the trenches

Volume, variety, velocity, and a rare peek inside sponsored search advertising at Google

The $35B merger of Omnicom and Publicis put the convergence of Big Data and Advertising1 in the front pages of business publications. Adtech2 companies have long been at the forefront of many data technologies, strategies, and techniques. By now it’s well-known that many impressive large scale, realtime analytics systems in production, support3 advertising. A lot of effort has gone towards accurately predicting and measuring click-through rates, so at least for online advertising, data scientists and data engineers have gone a long way towards addressing4 the famous “but we don’t know which half” line.

The industry has its share of problems: privacy & creepiness come to mind, and like other technology sectors adtech has its share of “interesting” patent filings (see for example here, here, here). With so many companies dependent on online advertising, some have lamented the industry’s hold5 on data scientists. But online advertising does offer data scientists and data engineers lots of interesting technical problems to work on, many of which involve the deployment (and creation) of open source tools for massive amounts of data.

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Dusting for device fingerprints

Dusting for device fingerprints

BlueCava can identify specific Internet-connected devices and how they're used. Is this the future of tracking?

BlueCava lets businesses identify devices that are coming to their websites. In this interview, BlueCava CEO David Norris discusses fraud prevention, privacy, and the state of reputation technology.

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