ENTRIES TAGGED "a/b testing"

Counting Unique Users in Real-time with Streaming Databases

Counting Unique Users in Real-time with Streaming Databases

As the web increasingly becomes real-time, marketers and publishers need analytic tools that can produce real-time reports. As an example, the basic task of calculating the number of unique users is typically done in batch mode (e.g. daily) and in many cases using a random sample from relevant log files. If unique user counts can be accurately computed in real-time, publishers and marketers can mount A/B tests or referral analysis to dynamically adjust their campaigns.

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